The Guide Behind the Brand
Captain Jo
“We don't just want to sell you a rod and reel. We want you to walk away from your first trip already planning the next one.”
Captain Jo has spent years on UAE waters, from the Dubai Marina to the fjords of Musandam, and built TackleBaba around one idea: the crew handles the dirty work — gear, rigging, bait, cleanup — so guests can spend their time enjoying the water.
A little more confidence in everything else you do — that's the standard every trip is built around, not just a better catch count.
Full Profile
Captain Jo's full background, photography, and story are being finalized directly with the TackleBaba team — this page will expand once that material comes through. For now, the philosophy above is the real starting point: TackleBaba was built by someone who fishes these waters, not a brand team that discovered fishing.